EuroSport channels, under the full control of Discovery, will change their logos and slogan on 13th November 2015. The new slogan is “Fuel Your Passion” and the explanation from the channel said that:
“Today’s launch of the new brand identity is another huge leap forward to make Eurosport the preferred destination for sports fans everywhere. Our new fan-centric strapline ‘Fuel Your Passion’ articulates what has been a transformative year for Eurosport.
“We have secured the premier rights for local sports fans in every market, allowing us to share unmissable live experiences from all four tennis grand slams, every major European football league, the biggest motorsports races, every major cycling race and, of course, we will be the home of the Olympic Games in Europe from 2018-2024.
“We have enhanced production to tell great sport’s stories in a more innovative way, resulting in record-breaking ratings for many major events through 2015. Today we are excited to package that in a whole new identity and language, feeding fans’ passion for sport.”